Polymathic meets generation flux
Fluxmatix Ventures is a new company started by Corstiaan Hesselink. After earlier successes with his company “Bricks & Clicks New Media” he took a position with his family business. After a while he started seeing potential for development of new posibilities, and wanted to start over again. Inspired by Generation Flux and the concept of a Polymathic person he approached me for his new brand; Fluxmatix.
The concept i presented is the one of a Hydra; where Generation Flux has to constantly renew themselves in good or bad times, the hydra does the same, when the head is cut off, it instantly regrows; but not just that! It comes back with more heads!
It’s the same for Polymathic people; they will keep learning new skills, and with it, they become more agile, more experienced, and stronger than ever before!
For typography we used the brilliant font "Modum",
designed by The Northern Block, one of my favourite type foundries. It's modern look and almost mechanical serifs are a unique fit for the technological background and mythological spin that we put on the brand. The result is a brand that stands out from the competition. Modum was a deciding factor for that.