Briefing:
A Force Of Nature
Yamaha approached WildTree in 2017 to shoot a press release commercial for the wildly popular Yamaha Kodiak 450.
The Kodiak’s target audience is made up of 85% farmers and 10-15% of hunters and people who use it for its’ other utilities. This ATV is a powerful beast – a true Force of Nature, which was the theme we were asked to work with.
The main question in our briefing was to tackle the subject with preferably a hunter as the main character.
It was a true challenge to take the viewer with us on the journey of a hunter looking to shoot it’s prey.
Enjoy the video! I really hope you like it. I was responsible for the storyboarding/storyline, copywriting and concept. Aside from that i also made some marketing materials which can be seen at the bottom of this post.
The commercial.
Video stills
Video stills, shot by Joost Bienenmann | WildTree & Roderik Patijn
Key Art & Hand Lettering
For the key-art we wanted to create raw visuals with natural elements. To capture the powerful feel of the "Force Of Nature" i created handdrawn letters for the slogan. These were later also translated to spanish. The lettering was also animated and used in the commercial shown above.
