Yamaha

Branding, Concepting, Illustration

Briefing:

A Force Of Nature

Yamaha approached WildTree in 2017 to shoot a press release commercial for the wildly popular Yamaha Kodiak 450.
The Kodiak’s target audience is made up of 85% farmers and 10-15% of hunters and people who use it for its’ other utilities. This ATV is a powerful beast – a true Force of Nature, which was the theme we were asked to work with.

The main question in our briefing was to tackle the subject with preferably a hunter as the main character.
It was a true challenge to take the viewer with us on the journey of a hunter looking to shoot it’s prey.

Enjoy the video! I really hope you like it. I was responsible for the storyboarding/storyline, copywriting and concept. Aside from that i also made some marketing materials which can be seen at the bottom of this post.

Client
Yamaha Europe

Year
2017

Created with
WildTree Video
Roderik Patijn


The commercial.

Video stills

Video stills, shot by Joost Bienenmann | WildTree & Roderik Patijn

Key Art & Hand Lettering

For the key-art we wanted to create raw visuals with natural elements. To capture the powerful feel of the "Force Of Nature" i created handdrawn letters for the slogan. These were later also translated to spanish. The lettering was also animated and used in the commercial shown above.

Like what you see?

Let's talk!

Thank you for checking out this project! I really appreciate you taking the time, and hope you’ll share it with people you know.

As you might have noticed, i love creating beautiful projects,
could yours be next? Let’s get in touch to talk about what i can do for you, and make that beautiful thing a reality.